The Marketing Executive’s Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]
“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As I dove into data and interviewed executives across industries, I discovered something surprising: While 56% of marketing leaders believe marketing has changed more in the past three […]
How to Understand & Calculate Statistical Significance [+ Example]
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one would perform better. Naturally, I thought, “Let’s A/B test them!” However, our email marketer quickly pointed out a limitation I hadn’t considered: At first, this seemed counterintuitive. Surely 5,000 subscribers was […]
Viral Video Marketing: 9 of My Favorite Viral Marketing Videos
Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are starting to value authenticity over staged content.
The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end.
What is Global Marketing? See 13 Businesses with Brilliant Strategies
Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. Today, any business can make its mark globally with a creative approach and a solid grasp of international markets.
How to Use the Weighted Average Formula in Excel
If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values. It looks like this: (1 + 4+ 7+ 8+ 10) / 5 Do the math, and we […]
7 Soft Skills You Need to Achieve Career Growth (+ 3 Extra Skills)
I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program was. Most importantly, it taught me a valuable lesson: soft skills can be equally as — if not more coveted — than hard skills.
I Reviewed 17 Content Marketing Analytics Tools: Here’s Everything You Need to Know
Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s working, what’s not, and where there’s room to grow.
How to Run a Content Audit in 2025 (With Tips From Content & SEO Specialists)
It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer, I rely on content audits to keep track of how content is performing, understand what needs improvement, and use analytics to inform future campaigns.
What is a Mind Map? Exploring a Powerful Tool for Creative Problem Solving
Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have.