How to Do PR: The Ultimate Guide to Public Relations in 2025
I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a special kind of marketing. I later discovered the true meaning when I became a content marketer. While I’m not a guru yet, I’ve learned a lot and can tell you […]
Content Mills Don‘t Work — Here’s Why
Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and develop a professional portfolio. Companies are promised quality work that’s delivered quickly for a minimal investment.
I Dove Deep Into Work Breakdown Structures — Here‘s What I’ve Learned
Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It’s called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true! Jokes aside, […]
The 9 Building Blocks of a Business’s Organizational Structure [With Diagrams]
I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a company‘s, division’s, or team’s goals and one that helps employees understand how they fit into the bigger picture. These are the fundamental building blocks of your business. A couple of months ago, I drew […]
The Ultimate Guide to B2B Marketing in 2025 [New Data + Expert Tips]
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
What Are Content Managers, and How Do You Become One?
As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does a content manager really do? How is it different from being a content writer? And most importantly, could this be my next career move? After weeks of digging into the […]
How to Get Buy-In From Top Marketing Leaders & What KPIs Truly Matter
Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will this impact our company’s bottom line?” Answering this question isn’t always straightforward. That’s why I always make sure to identify my key performance indicators (KPIs) before seeking executive buy-in. KPIs not only help […]
The HubSpot Blog’s Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]
2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you’ve had to navigate the rise of AI, changing consumer trends, and tough economic times. 56% of the marketing leaders in our recent survey say marketing has seen more change in the past three years […]
In 2025, These SaaS Landing Pages Are My Go-To for Inspiration
The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friend‘s recommendation. And if you’re one of the lucky ones, they may even seek out your brand’s landing page looking for more.
Banking on Social: How to Create a Social Media Budget & Spend Smarter in 2025
A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. So, it’s no surprise you landed here to discover how you can better optimize your social media budget this year.