90% of the U.S. population has eaten at a McDonald’s over the past year.
Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s is one of the most popular and long-lasting brands we’ve got.
We all take it for granted. Except maybe we shouldn’t.
There‘s a reason McDonald’s ranks among the top 10 most magnetic brands for Gen Z — surpassing Sephora, NFL, and Starbucks.
And it’s not the nostalgia factor… At least, not entirely.
To get to the bottom of this, I sat down with two experts — Anna Engel, Director of brand, content, and culture at McDonald‘s, and Nathaniel Gaynor, Brand marketing manager at McDonald’s — whose full-time job is to make McDonald’s cool to Gen Zers.