I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put strict time limits on how much time I could spend online (gosh, that makes me feel a little old).
Since then, things have changed tremendously and the internet has become so widely accessible that even people in the most remote areas use it. So, it’s not surprising that it became a massive marketing channel.