When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take.
One thing was clear though: Given how huge AI has become in the last few years, they knew they’d incorporate it somehow.
I connected with the team to learn more about the important role AI played in pre-production – from creating eye-catching visuals with Midjourney to targeted agendas with Claude.