When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time.
But what‘s the secret ingredient to McDonald’s continued marketing success? Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy.
Here‘s what marketers should take from McDonald’s unique strategy.