HubSpot’s 2025 State of Blogging Report [Data from 500+ Marketers]
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Your Content Marketing Budget: Balancing Investment, Engagement, and ROI
If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer.
How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process
In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content. Phase […]
Silent But Mighty: How Soundless Videos Are Winning Social Media [+ 2025 Data]
You’ve just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef’s kiss. But here’s the plot twist – most of your audience will never hear any of it.
What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]
Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding. Every summer, I start a vegetable garden. I purchase seeds, plant them, tend to them, and, with […]
Embark on Your SEO Treasure Hunt With Keyword Mapping
Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot. Your site’s content is the key to climbing SERPs and reaching your users where they are. An important element for effective […]
How to Write a Content Brief [Template + Examples]
I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments.
Gen Z is turning this CEO’s business model upside down
“This whole entire generation is about to turn all of our business models on its head.”
How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities
I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out. At times, it feels easier to just accept reality and move on. “Well, that new hire wasn’t the right person for our team right now. We’ll do […]
Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer
When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part.