You’ve just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef’s kiss. But here’s the plot twist – most of your audience will never hear any of it.

Welcome to the reality of modern content consumption, where your masterpiece is more likely to be watched during a quiet morning commute, in a crowded office, or while scrolling in bed next to a sleeping partner – all with the sound firmly off.