Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding.
Every summer, I start a vegetable garden. I purchase seeds, plant them, tend to them, and, with the right weather conditions, help them grow. Content seeding is very similar. However, instead of hoping to grow a prized zucchini, marketers “plant” content to grow brand awareness and leads.