In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this.
We ran the audit in three phases:
- Phase 1 addressed our oldest content.
- Phase 2 evaluated our lowest-performing content.
- Phase 3 assessed the value of our topic clusters.
When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters.