Brand Visibility: How to Increase It in the Era of AI
Brand visibility determines whether your business gets found or gets passed over — in search results, on social feeds, and increasingly, in AI-generated answers. It’s one of the highest-leverage investments a marketing team can make, and also one of the most commonly mismanaged. Most teams treat visibility as a byproduct of other activities: run some […]
Product SEO: 8 Strategies That Drive Demand for B2B & SaaS
Product SEO is one of the highest-leveraged — and most overlooked — strategies in B2B and SaaS marketing. While most teams pour resources into top-of-funnel content, the pages that actually drive pipeline decisions, such as feature pages, comparison pages, and pricing pages, often go unoptimized and underperform. Fortunately, fixing that gap doesn’t require rebuilding your […]
Our Vision for Building an Open Ecosystem for the Agent Era
For years, HubSpot invested in making our platform the best place for marketing, sales, and service teams to do their work. With AI, we’ve been building it to do the work for them – through agents that qualify leads, resolve tickets, save deals, and drive outcomes across the business. That’s why we call HubSpot an […]
Keyword clustering: How to create a strategy for topic authority in 2026
As a content writer with over 7 years of SEO experience, I can confidently say that keyword clustering is a critical technique—even in a world where the SEO landscape has changed significantly. Keyword clustering builds authority, boosts your business’s web presence, and helps you find your audience wherever they are in their buyer’s journey. But […]
AEO prompt tracking for marketing teams
You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI Overviews a buying question and your brand doesn’t appear in the answer, traditional rank tracking can’t tell you that. AEO prompt tracking helps you measure brand visibility within AI-generated answers […]
AEO Competitor Analysis: Track AI Answer Engine Rivals
Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor analysis is designed to tell teams.
Share of Voice Tools for Growing Companies
When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board decks but one that rarely influences strategy. In practice, that assumption doesn’t hold up.
Free Answer Engine Optimization Tools to Benchmark LLM Visibility
I’ve spent considerable time testing free answer engine optimization tools across dozens of brand audits, and the verdict is clear: you don’t need a five-figure tech stack to get meaningful AEO data.
How to do keyword research for AEO (+ Tools)
When I first started auditing content for answer engine visibility, I assumed the keyword research process was roughly the same as traditional SEO — just with a few tweaks. I was wrong.
Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic
Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email, then blogging, then search engines. Now, with the rise of AI comes the question, “Is AI killing web traffic?” But the curiosity is actually warranted.