If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square.
Marketing is much more than that. It encompasses a variety of channels, tactics, and formats — and can work for any business at any budget.
Being a content marketer isn’t easy. You need to be a writer, designer, and editor; have knowledge of user experience, project management, analytics, your industry, and much more. With so many things to juggle, even the best teams are only as effective as the content marketing tools they have at their disposal.
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing report said they’re already using AI for social media, with 49% using it for text-based social content and 47% for video/audio-based content.
Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers, founders, and marketers on tight budgets.
