Today, nearly 19% of Google’s SERPs show images. That means, despite your best SEO efforts, you could still miss out on another organic traffic source: your website’s images.
How do you get in on this traffic source? Image alt text. In this piece, we’ll cover how to write image alt text so your images rank highly in search engines and drive traffic.
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Being a content marketer isn’t easy. You need to be a writer, designer, and editor; have knowledge of user experience, project management, analytics, your industry, and much more. With so many things to juggle, even the best teams are only as effective as the content marketing tools they have at their disposal.
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing report said they’re already using AI for social media, with 49% using it for text-based social content and 47% for video/audio-based content.
Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers, founders, and marketers on tight budgets.
