How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]
When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks.
Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service.
Disruptive AI Video Trends that are Transforming Marketing in 2024
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition?
How to Create a Social Media Report [Free Template]
Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year.
The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]
Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process.
3 Ways To Improve Any Ad in Minutes
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Behind Viral Food Brands: Do Trends Matter in CPG Design?
Graza. Fishwife. Brightland.
Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death’s VP
When considering who to learn from in the marketing space, one brand stands out: Liquid Death.
27 Case Study Examples Every Marketer Should See
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s not easy to create case studies that your audience can’t wait to read.
Pros and Cons of Community Management
Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential.