What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level
Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella.
I Took a Deep Dive Into ASO Marketing. Here’s What I Learned.
Confession — I have a long history of skin allergies. Recently, I’ve been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation.
Buyer Persona 101: Tips and Examples to Create Yours
In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to how well you know your buyers.
Search Engine Marketing (SEM): Ultimate Guide + Expert Tips
Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be a part of your daily business growth. Search engine marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.
5 Steps to Create an Outstanding Marketing Plan [Free Templates]
Do you take a good, hard look at your team’s marketing strategy every year?
I Took a Deep Dive Into the Marketing Funnel, Here’s What I Learned
Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you’ve created?
Duplicate Content Issues on Your Website? Easy Ways to Find and Fix Them
It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority.
Weird Words in English: 100+ Terms You Need to Know from 2023 and Beyond
In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. From technological jargon like “Bitcoin” and “Deepfake” to colloquial gems such as “Bestie” and “Binge-Watching,” the OED continues to capture the ever-evolving tapestry of the English language.
55 Funny Commercials We Love From the Last Five Years
It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers’ funny bone, you’re able to engage with them and help them remember your brand.
The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]
Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI.