It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords.

While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority.

Often, the hidden cause of lost rankings and decreasing traffic isn’t that someone else does better at link building or keyword optimization.

On the contrary, the problem lies in finding and fixing issues on our sites that prevent searchers from finding us.

And when it comes to duplicate content, the devil is in the details — finding it and fixing the problem it causes on our sites. Luckily, you have control over your website, so you have the power to fix it. That’s precisely what I’m covering today.