26 of the Best Free Stock Photo Sites to Use in 2024

When I need stock photos, I get them for free on Unsplash. Yet, for some reason, many other publishers continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand.

Character Count 101: Ideal Length for Instagram, Facebook, X, & LinkedIn Posts

From crafting blogs to social media posts, marketers often find themselves puzzled over what the right character count is. It’s not always about the limits set by different platforms but rather the optimal number of characters for user engagement. For example, you probably know the character limit for a post on X is 280, but […]

Top Marketing Channels for 2024 [+Data]

Social media, email, video, audio —today’s marketers have more marketing channels to choose from than ever before. As the former head of marketing for two different tech companies, I learned firsthand that an effective marketing strategy must consider all these channels and identify the best investments for your specific company, product, and target market.

What Is a Landing Page? All Your Questions, Answered

A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI. In this article, we’ll look at what a landing page is and how having one (or more) can help you generate results. Our recent survey shows that 1 in 3 brands will see higher landing […]

13 PPC Tools & Software to Help Your Ad Campaigns Crush It

I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it. Use PPC tools and software to understand ad performance and adapt as necessary. […]