From crafting blogs to social media posts, marketers often find themselves puzzled over what the right character count is. It’s not always about the limits set by different platforms but rather the optimal number of characters for user engagement.

For example, you probably know the character limit for a post on X is 280, but did you know using less is actually more effective? (Hold tight — you’ll soon know why.)

We’ve previously discussed how to optimize your content for various platforms. Now, it’s time to understand the specifics of character limits, both mandatory and ideal, for different online channels, all in one place.

Below is a more detailed breakdown of character limits and ideal character counts for posts on your blog, Facebook, X, LinkedIn, Instagram, Snapchat, and YouTube.