Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you’ve created?

I can tell you, from personal experience, that few things give you as strong of a motivation boost as this. After all, it’s proof that you must be doing something “right.”

That said, it takes a lot of time to work out where to find your target audience. A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use at which stage of a lead’s readiness to buy.

Today, we’ll learn a marketing funnel and tips for designing your own.