Content writing can mean many things.

Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella.

So, what is the actual definition of content writing?

Content writing is creating and editing written content for the internet. That means blog posts, articles, social media posts, website copy, etc. What unifies all these types of writing is the purpose.

Content is intended to be consumed, and writers create written content that enriches the connection between a brand and its target audience.

Read on for a deep dive into content writing and some tips to bring your content writing to the next level.