It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something.

By appealing to a consumers’ funny bone, you’re able to engage with them and help them remember your brand.

Incorporating humor can work for almost any business or any product. Businesses with highly specialized or expensive products can take advantage by appealing to all audiences.

Businesses with small budgets can still take the time to make a clever joke.