Smile, the latest horror movie from Paramount Pictures, has earned the production company large amounts of money ever since its release in September. Directed by Parker Finn and starring Sosie Bacon, Jessie T. Usher, Kyle Gallner, Robin Weigert, Caitlin Stasey, Kal Penn and Rob Morgan, the film that only cost 17 million dollars to make,[…]
With over 350 million active users per month, Spotify has grown immensely from a small startup in 2006 to what it is now in 2022. Let’s dive into the insanely creative PR tactics the company uses to guarantee the loyalty of users and drive even more sales on a day-to-day basis. Catering to an insanely[…]
The purpose of Public Relations management is to maximize reach and coverage across various platforms. In the film industry, PR is mostly strategized to bring awareness and catch the attention of distributors, film festivals, movie enthusiasts, and social media influencers. Great PR agents and publicists help communicate the film’s brand image efficiently and effectively, while[…]
Every business has a marketing plan and cinema is one of the most lucrative businesses of our times. The love that you feel for cinema and the love that you transmit to the whole team does not feed the production. The only thing that will allow you to continue making movies is the results at[…]
Balenciaga shares Winter ‘22 campaign featuring gorgeous models and some absolutely stunning outfits. Continuing to shape the fashion industry with innovative ideas and solutions to world-scale problems, Balenciaga had its models posing in extreme weather-simulating backdrops, referring to its previous show, where the viewers saw the runway transformed into a glass box of microclimate. On[…]
Consumers no longer buy as before. A customer’s buying journey has been transformed. Luxury brands are sometimes struggling to grasp the new digital codes and attract the ultra-connected generations labeled Generation Y. Since 2020, they have already surpassed their parents’ purchasing power. What should luxury brands do to survive and adapt in the digital age?[…]
The masterminds behind Nike know what to do with a catchy slogan that drives an insane amount of sales. Readers might be surprised to find out that “Just Do It” has a history of three decades. Back in 1988, Nike launched a campaign featuring various athletes, including Walt Stack, an 80-year-old marathoner who reportedly ran[…]
