At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers.
“Success is making those who believed in you look brilliant.” This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote[…]
No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it anymore.
Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit.
Cooking is easy. The puzzle is figuring out what to eat. As soon as you know that, you can get started. The same holds for presentations. The sooner you can whip up a good, informative, and catchy topic, the easier the rest of the process becomes.
Securing an internship is a crucial stepping stone towards launching a successful career — and it starts with this daunting task: writing a resume.
Navigating an Excel file can sometimes get confusing.
From the rise of AI to the growing popularity of shopping on social media, heightened data privacy concerns, and consumers tightening budgets due to recession fears, times are changing fast.
While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way to generate leads and convert more prospects for your business.
AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking? After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results? Here, we’ll explore everything you[…]
Remember when it felt like Google was the only way you could to find information online? Those days are over.
Would it be correct to assume a major part of your marketing strategy today is digital? Probably.
Choosing a color palette for your design project is an important decision that affects every aspect of your design’s performance, from visual impact to user experience.
Did you know that a whopping 78% of consumers are willing to purchase from a company after having a positive experience with them on social media? But that can’t happen if they are unable to find your company’s social media channels in the first place.
When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take.
Microsoft Excel remains the go-to option for many businesses to perform data calculations and create charts based on the results.
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email.
A/B testing the pricing for your product is a little bit like Goldilocks.
So you’re working on your resume. Maybe you haven’t submitted your updated resume anywhere yet, or maybe you have, and it doesn’t seem to get anyone’s attention. Either way, you might be missing one of the most important elements of any resume: Action verbs.
As William Shakespeare once wrote, “To be or not to be, that is the question.” Marketers have a similar classic debate: gated versus ungated content.
On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether.
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