Has Google Gotten Worse? Here’s What New Data Says
“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search.
15 Best WordPress Survey Plugins in 2023 (Hands-On)
On the hunt for the best WordPress survey plugin? Whether you’re looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need.
Q1 Marketing Plays That’ll Start Your Year Strong, According to State of Marketing Data
Ah, quarter one. It’s a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart.
Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?
When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video.
What Is Contextual Targeting, in the Context of Ads?
As Jerry Maguire once said — “Show me the money.”
Relationship Marketing: The Ultimate Guide
Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition. In fact, Frederick Reichheld of Bain & Company found that as little as a 5% increase in customer retention can increase company revenue by as much as 25–95%.
What Is Microblogging: A Start-to-Finish Guide for 2024
When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated.
[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged
Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and […]
An Introductory SQL Tutorial: How to Write Simple Queries
Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it would apply to you as a marketer. Or, you may have thought, “That’s for the advanced data users. I could never do that.” Well, you couldn’t be more wrong. The most successful marketers are data-driven, […]
Dry January is Big Bucks for Booze Makers
Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement.