Diving Deep Into Marketing in Financial Services (My Takeaways)
🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product.
How to Password Protect an Excel File
If you’re like millions of other users, you use Excel spreadsheets to plan your budgets, track sales or expenses, and organize all sorts of data. You may even use Excel to work with private or confidential information.
How to Write a Great Value Proposition [7 Top Examples + Template]
Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump
If you’re a marketer, you cannot ignore meme culture.
Diving Deep Into Marketing for Restaurants (My Takeaways)
I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top […]
How to Use the COUNTIF Function in Excel
Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas.
How to Create Strong Sales and Marketing Alignment in 2024, According to LinkedIn’s Global Product Marketing Leader
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]
Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral.
The Ultimate Guide to Content Creation
As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing. Content creation is what happens behind the scenes. It‘s how Google can offer the perfect answer to your problem with a link to […]
Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)
I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter.