Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.

Puppies and the park.

Beach days and ice cream.

Some things just obviously go together — but what if I put sales and marketing together in that list? Would you still think they worked better as a pair?

More than likely, you haven’t quite considered your sales and marketing to be the “peanut butter and jelly” of your company. But sales and marketing alignment is more critical than you think.

As LinkedIn’s Global Product Marketing Leader Taina Palombo-Price puts it, “The work that marketing does sets up the sales organization to do the part of the job that is theirs. You can’t do one without the other.”

Here, let’s explore tips from Palombo-Price to cultivate stronger sales and marketing alignment for your organization in 2024.