🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product.

One financial company that understands this well is Wise, an international money transfer service I use.

According to Nilan Peiris, Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.”

That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Even I discovered Wise through word of mouth.