Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?

When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video.

However, the reality is that though I am a content creator, I’m not an influencer. While the terms influencer and content creator are often used interchangeably, they’re not always the same.

My friend didn’t need to know that, but marketers definitely should since both serve different purposes in the marketing world.

So, let’s dive into the differences between creators and influencers and which you should invest in.