Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it would apply to you as a marketer. Or, you may have thought, “That’s for the advanced data users. I could never do that.”

Well, you couldn’t be more wrong. The most successful marketers are data-driven, and one of the most important parts of being data-driven is collecting data from databases quickly. SQL is the most popular tool out there for doing just that.