Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)
One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.
50 Small Business Marketing Ideas for 2024
Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing strategy with a strong online presence is essential. That’s why I’ve collected this list of 50 small business marketing ideas to help you get started. As the former head of marketing for two small businesses, […]
5 Email Footer Examples I Love (For Your Inspiration)
I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers.
I Asked ChatGPT How to Answer Salary Expectations in an Email — Here’s What I Got
Like most job seekers, I’ve had to answer the dreaded salary expectation question over email.
I Asked ChatGPT to Write 5 Types of Sick Day Emails to Send to My Boss — Here’s What I Got
In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles.
How Healthcare Businesses are Using Automation
Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers.
How Luxury Brands Market and What You Can Learn
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible.
4 Phishing Email Examples Even I Could Fall For (& How to Spot Them)
Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed.
I Tried 10 AI Project Management Tools to See if They’re Worth It (Results & Recommendations)
AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year.
3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights]
While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024.