How to Make Your Brand Stand Out When Amazon’s Your Marketing Competitor

Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a lovely blue mat for about 20 dollars and added it to my cart.
How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. Years ago, I underwent a total rebrand. […]
Did You Get This? 14 Unprofessional Email Mistakes I’d Avoid at All Costs
Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager.
I Asked ChatGPT to Write 3 Marketing Job Inquiry Emails — Here’s What I Got

As a full-time freelancer, I’ve sent out hundreds of job inquiry emails.
7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting.
Everything You Need to Know About Webinar Marketing
Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They’re low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is if people actually attend. Webinar marketing is essential to getting those numbers up and your […]
8 Email Disclaimer Examples I Love (For Your Inspiration)

If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), or 2) I scrolled down to unsubscribe.
How Your JavaScript Can Benefit Your SEO

If you’ve ever been to a stunning, interactive website that makes you simultaneously want to throw confetti in the air and share it with your friends, there’s a good chance it was built with JavaScript.
I Asked ChatGPT to Write 5 Different Farewell Emails to Send to My Coworkers — Here’s What I Got

Goodbyes are hard. And it’s even more challenging when you must say goodbye through email.
Market Research: A How-To Guide and Template

Today’s consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.
