Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a lovely blue mat for about 20 dollars and added it to my cart.
I almost entered my card details when I spotted a beautiful purple mat with a similar price and great reviews.
Despite all the awesomeness, I hesitated because the brand was unfamiliar.
But curiosity got the best of me, so I checked out the seller’s site. The offer and number of positive comments were too good to pass up. Finally, I decided to switch out the Amazon Basics mat for the purple mat.
All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? Is it just about prices or something else? Better ads, trust, safety?
To find out, I did some research and talked to brand experts. In this piece, I’m sharing all the tricks on how smaller brands can get noticed and beat the Amazon game.