In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting.

When I’m in these situations, I take a deep breath and go for a walk to clear my head. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts.

Knowing the customer, assessing user preferences, and knowing what to measure drive our field. The right marketing questions can help you find these essential answers.

So, let’s dive into seven essential marketing questions to guide your marketing soul-searching this year.