I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video.

In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible.

Do I really need it? Not at all.

Do I still put it in my shopping cart?

Guilty — I admit.

That’s how good marketing works—even the strongest fall. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know.