One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).

The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

After all, getting your target audience to your site and converting them is the whole point of having a website in the first place.

In fact, big-picture marketing strategy is one of the most important conversations I have with clients when they come to me for messaging and website copy.

Sure, I focus on creating conversion-focused site maps and website copy. Still, it’s also about SEO optimization and having an effective long-term content strategy so that cold traffic can find the site once it goes live.

Even though I use best SEO practices on the main pages, optimizing blog content (and future articles) is an ongoing process that requires staying on top of the latest guidelines.

That’s why Google Search Essentials is a helpful tool for anyone with a website. So, let’s dive into what they are and how to use them.