27 Case Study Examples Every Marketer Should See
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s not easy to create case studies that your audience can’t wait to read.
Pros and Cons of Community Management
Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential.
The Top 22 AI Tools for Marketers
AI is a hot topic amongst marketers in 2024 — and for good reason. According to our State of AI report, 95% of respondents say that using AI tools for marketing helps them spend less time on manual tasks and more time on the most important parts of their role.
How to Write Content that Generative AI Search Engines Will Cite, According to Experts
There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong).
How to Deliver Customer Experiences That Increase Conversions
IM_Ep 114_What is normal anyway?PDFPage 6 of 7Sonia Thompson shared this file. Want to do more with it?IM_Ep 114_What is normal anyway?.pdf1What is normal anyway?What does it mean to be normal, really?Is it something we should all aspire to, something we should avoid, or is it really just a false constructthat we’ve all been conditioned […]
The Ultimate Guide to Email Design and 13 Best Practices
As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal open and click-through rates.
Future-Proof Your Website: 3 Must-Have AI Tactics for Marketing Leaders
Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization?
The 8 Best Free Flowchart Templates [+ Examples]
Once upon a time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review. Lately, I’ve been using flowcharts to organize an instructional book on floral design. Today, I’ll be exploring flowcharts as they pertain to the business sector.
Color Theory 101: Color Wheels, Color Schemes, and Why Everything You Think You Know About Color Might Be Wrong
When I sat down at my laptop to update this article, I thought I had at least a fifth-grader’s grasp of color wheels.
ChatGPT for SEO: Everything We Know So Far
Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article).