How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]
The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs.
On Writing a Tagline (and Pitching It, Too)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men, the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing […]
Rule the Streets: How to Create a Billboard Advertising Strategy That Grabs Attention
Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations.
Blog SEO: How to Search Engine Optimize Your Blog Content
Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest return on investment.
Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.
Getting Your Customers Back: 10 Examples of Effective Re-Engagement Emails
I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage.
Get Past the ATS With These Resume Templates [+ Tips]
I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now. And I’ve seen countless comments and got tens of email replies from hiring managers, saying that they’re overwhelmed as they’ve received over a hundred applications.
How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
The words “marketing budget” might strike fear into the heart of any marketing leader, but it’s non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season rolls around, I hunker down.
How to Write an Effective Communication Plan [+ Template]
Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan.
Is it Worth Using ChatGPT to Write Your Resume? Let’s Find Out
ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). I’ve seen a lot of discourse on LinkedIn about ChatGPT resumes and other professional use cases for AI. Since the job market is on fire right now, I decided to do a little digging myself […]