Top 5 Use Cases for AI Personalization in Marketing
It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself.
The First 5 Things I’d Do if I Were Starting My Business Over Today
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads.
Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.
B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations.
How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.)
INBOUND 2024: Co-creating with AI to Drive Growth
The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed.
Best AI Tools for B2B Marketing in 2024
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients.
How to Calculate and Manage Your PPC Budget: 12 Experts Share Their Tips
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you.
16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]
B2B social media marketing often gets a bad rap.