As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game.
Who hasn’t seen or read about the hype around influencer power, right? I mean, the data shows that “nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.”