How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]
Marketers are often asked to do more with less. I’ve been there too.
6 of the Best Video Formats for 2025
As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using the best video format for your content, regardless of the kind of video you’re creating.
Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
What is Marketing, and What’s Its Purpose?
If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of the toughest questions to answer.
Designing an Event Marketing Budget? Here’s What Experts Recommend
The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about.
AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies
The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO.
AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]
Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it.
What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search
When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today.
13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]
Creating videos for Instagram has to be one of my favorite marketing tasks.
I Tried Creating a YouTube Channel Using Only AI
Recently, I came across a viral video from Jensen Tung, a talented creator on our HubSpot Creator Network.