Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends.
“We are not your mom’s Facebook.”
This bold statement was passed around at Facebook’s event for younger creators in NYC earlier this summer.
As the social giant turns 20 this year, they know a big chunk of their future relies on Gen Z. Especially considering only 52% currently rank Facebook as their favorite platform, and only 33% of teens aged 13-17 use it at all.
(By comparison — 72% of Gen Z rank TikTok as their favorite platform, and 63% of teens are actively using it.)