How to Create a Heat Map in Excel
Heat maps in Excel help businesses to visualize large data sets, transforming a pool of numbers into easily interpretable graphs. For example, a retailer can use a heat map to analyze sales data and find products that sell more during specific seasons.
X Marks The Spot: What’s to Come After Twitter’s Rebrand?
Last month Elon Musk announced that Twitter’s new name is X.
22 Facebook Stats to Know in 2023 [+HubSpot Data]
Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may wonder if it’s worth marketing your brand or organization on the social network.
How HubSpot’s Email Team is Responding to iOS 15
As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate.
Everything You Need to Know About AI Cybersecurity
AI has become an indispensable weapon in the combat against cybercrime. According to Forbes, 76% of businesses are earmarking AI and machine learning as key priorities within their IT budgets.
The SEO Evolution: Expert Insights into the Future Landscape of Search
At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major shifts over the next year.
How SGE & Other Google Search Changes Could Impact Your Traffic [Data + Predictions]
How you use Google will change as the search engine rolls out Google Search Generative Experience (SGE). SGE is Google’s way of efficiently using AI to answer complex or multi-step searches.
The 20 Best Free PDF Readers of 2023
Even though they’re over 25 years old, PDFs are still one of the main types of documents on the internet. Whether you’re trying to access your W-2, a contract, or an ebook, it’ll probably be a PDF.
How To Create An Infographic In Powerpoint [+Free Templates]
It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast.
10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers.