As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate.

Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can’t get them to open an email, we can’t get them to click and move further along the buyer’s journey.

With the rollout of Apple iOS 15’s new privacy protection features, our open rates are in jeopardy. But is that a bad thing?

Let’s start with some information about how this new feature will work.