Last month Elon Musk announced that Twitter’s new name is X.
The name change is supposed to mark the platform’s evolution from a social media tool to an “everything app” that includes banking, e-commerce, and expanded social features.
According to author Walter Isaacson, Musk has been on a mission to make fetch X.com happen since 1999. That year he launched the site offering a range of digital finance products, and the site eventually merged with another company becoming PayPal.
Since the initial version of X.com didn’t exactly revolutionize the financial system Musk is hoping to try again, this time using Twitter as the vehicle to do so. But does this evolution make sense for the app formerly known as Twitter?