It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast.

To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint.

PowerPoint can be a marketer’s best friend when it comes to visual content creation. In fact, Infographics are thefourth most used type of content marketing.

And it’s easy to see why; marketers who align the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience.