The Ultimate Guide to Account-Based Marketing (ABM)
Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts.
The History of Social Media Since 2003
Can you believe it’s been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun.
The Plain-English Guide to Integrated Marketing Communications
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants.
10 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2023
If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: Relevance Authority
The NFL’s Latest Marketing Play: Taylor Swift
Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception.
What is Business Casual in 2023? Give Your Office Outfit a Gut Check
I remember my first internship — more specifically, its dress code, which left me googling, “What does business casual mean?” Then, I took a shopping trip for blouses, comfortable slacks, and sensible flats to replace my sneakers.
How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas]
Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people.
Marketing Techniques: What to Try in 2023
Putting your marketing strategy into play is different than creating that strategy. To bring it to life, you have to employ the right channels, techniques, and tactics.
Social Media for Nonprofits: Top Tips From BGCGW’s Director of Donor Relations
“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.” This advice comes from Terri Johnson, Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW). Johnson’s team […]
Was it Written by AI? How You Can Tell, According to HubSpotters
In school, I learned the basics of good writing — keep it short, concise, and grammatically correct.