The Best LinkedIn Articles + Expert Insights
With LinkedIn Pulse discontinued, it can be difficult to find the best articles on the platform now that they are no longer available in one place.
How to Create a How-to Guide: 21 Tips [+Examples]
The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I’ve had my fair share of experiences writing how-to guides for HubSpot over the years.
49 Essential Small Business Stats You Need to Know
Small businesses are the lifeblood of any economy. Mom-and-pop restaurants, corner stores, family-owned shops, boutique tech firms, and other ventures drive economic growth, foster innovation, and generate employment opportunities.
SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google
If you’ve ever written a blog post before, you know how much time it can take.
What Are Core Web Vitals? (+ How to Improve Yours)
“Core web vitals” — you‘ve probably heard this phrase buzzing in digital marketing. But what are the core web vitals? Picture them as the three pillars supporting your website’s performance.
Lifecycle Marketing: The Complete Guide
Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. From my own experience, winning people over takes time, thoughtful touchpoints, and a whole lot of trust — which is what makes lifecycle marketing so crucial.
The 80+ Best Chrome Extensions for 2023
Google Chrome browser extensions allow you to increase productivity, reduce distractions, and source content — all in the comfort of your internet browser. The best part is that you have plenty of options. The Google Chrome web store offers a variety of different tools that help you become safer, smarter, and more productive with just […]
How to Negotiate Your Salary (Script Included)
You’ve done it — after countless informational interviews, phone calls with recruiters, and interviews with hiring managers, you finally received an offer for your dream job.
Do People Still Read Blogs in 2023? We Asked Consumers [New Data]
According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI.
Twitter is Dead (Kind of): Where X Stands With Consumers [New Data]
Twitter is dead, and from its ashes rises X. Okay, that might be a little dramatic, but it‘s not wrong. Twitter officially rebranded following Elon Musk’s acquisition and is now known as X. So, what could this mean for the platform going forward? Are users still sticking to the newly named social media site, or […]