“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.”

This advice comes from Terri Johnson, Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW). 

Johnson’s team wears many hats (as many nonprofit employees do), and that includes managing BGCGW’s social media strategy.