What Will Influencer Marketing Look Like in 2024?
Have you ever purchased something because a well-known person you admire used the product or service?
How to Create an SEO Report — The Complete Guide
Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. My first stop is likely Google or another search engine. I’ll see several suggestions based on my location, but why do some java joints rank higher than others? Well, that’s all a part of SEO. The coffee […]
Are Meta’s Celebrity Bots Taking AI Too Far?
She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she?
Rational Decision Making: The 7-Step Process for Making Logical Decisions
Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people — choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us […]
10 Affiliate Marketing Trends for 2024: Experts Share Their Thoughts
Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand […]
These Popular YouTube Influencers Are All AI Avatars: Is This the Future of YouTube?
One thing you may not know about me is that I love to go to comic and anime conventions. It’s so fun to see your favorite actors, artists, and YouTubers speaking directly to their fans in panel discussions.
How to Boost Your Marketing Game Using Threads (Meta’s Twitter Rival)
In today’s digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram’s newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023.
How to Design a Logo [Step-by-Step Guide]
A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Think of iconic logos like Apple, Coca-Cola, and Nike. Logos like these are simple and elegant yet bold enough to leave a lasting impression.
Social Commerce: What It Is & How to Use It in 2023
Recently, I set an iPhone time limit on my social media use to “45 minutes.”
The Top Channels Consumers Use to Learn About Products [New Data]
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.