Have you ever purchased something because a well-known person you admire used the product or service?
I’m guilty of this — I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski.
I was in the market for a new ski and followed Whitney for quite some time. Since she used this particular ski, I should, too — if Whitney promotes it, why wouldn’t I love it?